Selling Tools — everything you need to pitch, quote, and close Iceland for your guests. Updated 20 June 2026.
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Selling Tools

Your toolkit for selling Iceland with confidence — how to pitch ILE, handle the tough questions, match the trip to the guest, and send us a brief that gets a tailor-made proposal back within 24 hours.

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Why ILE

The 20-second pitch and the differentiators that actually hold up.

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Objection Handling

Honest answers to "it's expensive," "why a DMC," aurora, safety and more.

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Client-Type Matcher

If your guest is… lead with… A fast lookup by traveller type.

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Iceland Fact Sheet

Seasons, packing, events, safety — the quick reference for every brief.

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Commission & Rates

Net & commissionable models, payment milestones, cancellation schedule. Your commission % is set in your signed agreement.

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Currency Converter

Live ISK exchange rates — convert to USD, EUR, GBP, CHF, and 6 more. Rates update daily.

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Sample Itineraries

Three starting points — plus the full catalogue from our TourWriter system.

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Enquiry / Quote Form

Send us a brief. Everything we need to quote, in one form.

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Training & Webinars

Quarterly open webinars and bespoke sessions for your team.

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Public Holidays

2026 & 2027 Icelandic holiday calendar — office hours, duty phone, and guide supplement notes.

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Working Terms

Our Cooperation Agreement in plain English — pricing, payment, cancellations & support. Agreement download included.

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Before You Travel

Visa requirements, packing guide, Iceland essentials, seasons & aurora — guest-ready.

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66°North Partner

Our official clothing partner — guide uniforms, private store opening, and the ILE exclusive your UHNW guests will remember.

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Coming soon
Media Library

Rights-cleared, watermark-free imagery by region & experience, plus logo pack.

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The Pitch

Why ILE

One line, one short pitch, and the differentiators that survive scrutiny.

ILE is Iceland's invitation-only luxury DMC — we don't arrange travel, we author it, across Iceland and the rest of Scandinavia.

For your guests: "Iceland is more complicated than it looks — extreme, fast-changing weather, long driving distances, and logistics that shift by the day. ILE is a full-service DMC and tour operator that crafts every trip meticulously around your guest. Born-and-bred guides, our own private estates, a fleet built for the conditions, and one point of contact who owns the trip end to end."

Full-service DMC — accommodation, guiding, transfers, activities, reservations, one team end to end.
Born-and-bred Icelandic guides, multilingual on request.
Two of our own exclusive luxury properties, plus private villas — by introduction only.
Year-round privately guided trips; no self-drive Nov–Mar, for safety.
A real fleet for real conditions — Phantom through highland-capable vehicles.
24-hour response on every enquiry.
66°North Official Partner — all ILE guides outfitted by Iceland's premium outdoor brand since 1926. Private after-hours store access in Reykjavík available as an on-request add-on.
ILE Reforestation Programme — guests plant trees in a secluded area matched to their route. They receive GPS coordinates and a personalised plaque placed on-site. The forest is theirs to revisit — in person or via satellite — for decades.
"

Of all the DMCs we work with across more than 30 countries, I consider Dori and Iceland Luxury Expeditions to be the only true partners who fully understand the meaning of luxury beyond simply charging more for the same product.

ILE has set a new standard for luxury that was previously unfamiliar to the destination. The programs we operate with ILE are truly unparalleled compared to others in Iceland — particularly in the understanding that luxury is not simply about booking expensive hotels. ILE has access to exclusive experiences far removed from parking lots and tour buses, in places where no other travellers are present. They hold exclusive contracts with some of Iceland's most luxurious private villas and can curate seamless, high-end journeys for a wide range of special interests, including some of the most demanding and discerning clients we have worked with.

Iceland is a destination where the ever-changing weather dictates the day, and the ability to adapt gracefully is a skill few truly master. I have never had a client complain about the weather or the challenges it may bring. Somehow, the ILE team consistently turns potential disruptions into memorable and exceptional experiences.

Eitan Silberberg
Spiced Destinations

Credentials

Industry Recognition

ILE holds verified credentials from the principal bodies in luxury travel and golf tourism.

ILE studio at Ultra 2026, Atlantis The Royal, Dubai
Ultra 2026 · Atlantis The Royal, Dubai
ILE studio — back-to-back with Atlantis The Royal's own exhibition space
Winner · World Golf Awards 2024
Iceland's Best Inbound Golf Tour Operator
Voted best inbound golf operator in Iceland — competing against all specialist golf tour operators in the country. Also nominated for 2026 — voting currently open.
Gold DMC Badge · 2026
Serandipians by Traveller Made
Invitation-only network for the world's finest luxury DMCs and travel designers. Admission requires a two-stage vetting process. ILE holds the Gold tier — the highest DMC designation.
Official Exhibitor · January 2026
Ultra by Private Luxury Events
Invitation-only gathering at Atlantis The Royal, Dubai. ILE exhibited alongside Four Seasons, Cheval Blanc, Bvlgari Hotels, Aman, and Fregate Private Island — meeting family offices, EAs to UHNWI, and private travel advisors.
Destination Master
XO Private Network
Curated network of the world's leading luxury travel specialists. ILE holds Destination Master status for Iceland.

Talking Points

Objection Handling

Honest, on-brand answers to the questions agents hear most. Drawn from the ILE FAQ.

Full FAQ
"Iceland is expensive — my guest is price-conscious."

We're a luxury DMC: private, high-end, the best accommodation. Itineraries typically run $1,200–1,500 per person per day (private guided, premium stays). Below roughly $800 pppd it's hard for us to deliver to standard — and we'll honestly point you elsewhere. Sell ILE on access and value, not price.

"Why do we need a DMC? Can't I build it myself?"

Iceland changes constantly — weather, roads, availability. Trips need meticulous, local crafting and expert advice. ILE tailor-makes each itinerary to maximise enjoyment and removes all the operational risk from you and your guest.

"Can I book the hotels myself?"

We're full-service for a reason: we choose accommodation to fit the itinerary (and to house guides on private trips), and our hotel relationships unlock flexibility and extras — including added amenities at The Reykjavík EDITION. We'll make an exception for points, but ask to own the whole trip.

"Will we definitely see the Northern Lights?"

No one can guarantee them — they need clear skies, darkness, and active aurora. What we can promise is guides who track the forecast and chase the best odds. Set expectations early: under-promise, over-deliver.

"Is it safe — volcanoes, driving?"

The recent Reykjanes eruptions haven't disrupted travel or flights — isolated area, country is safe. Driving is genuinely different (narrow, gravel, winter ice), which is why we run privately guided only, Nov–Mar. Guest safety is our first, second and third priority.

"Is Iceland welcoming for LGBTQIA+ guests?"

Among the most LGBTQIA+-friendly destinations in the world. Reykjavík Pride each August is one of the year's biggest celebrations — a wonderful time to visit.

Quick Lookup

Client-Type Matcher

A fast "if your guest is…, lead with…" reference. Pair with the full Experiences catalogue.

Experiences
First-timer · 5–7 d

Golden Circle, South Coast, geothermal bathing, one signature dinner.

Returning · 10–14 d

Ring Road, Westfjords or remote North/East, multi-region guiding.

Honeymoon / couples

Private estate stay, private-chef dinner, aurora chase, secluded bathing.

Family

Icelandic horses, gentle glacier/ice-cave, whale watching, hot springs.

Adventure

Super-jeep highlands, snowmobiling, ice caving, glacier hiking.

Foodie

Laugarás Lagoon's Ylja, New Nordic tasting menus, private chef at the estates.

UHNW / discreet

The Phantom, the two ILE private properties, exclusive-access briefings, private 66°North flagship store opening (on request).

Accessible luxury

Step-free signature sights — Gullfoss upper platform, Vök Baths, accessible bathing.

Quick Reference

Iceland Fact Sheet

The essentials for every brief. Download a white-label PDF to share with your guests.

Download PDF
Seasons

Peak: Summer (Jun–end Aug) and Winter (esp. Christmas/New Year). September is a sweet spot — long days, mild, fewer crowds, strong aurora, both summer & winter activities possible.

Northern Lights

Official season mid-Sept to end March; possible outside it but less optimal. Needs clear skies, darkness, and active aurora — our guides track the forecast.

Trip Length

First visit typically 5–7 days; full island 10–14+; Westfjords and remote regions add time.

Packing (any season)

Thermal baselayers; fleece mid-layers; quality down/synthetic jacket; rain shell; gloves, hat, scarf, good socks; walking or hiking boots; UV sunglasses.

Events to time a trip around

Vetrarhátíð / Winter Festival (Feb); Þjóðhátíð, Westman Islands (first wknd Aug); Menningarnótt / Culture Night, Reykjavík (Sat after 18 Aug); Iceland Airwaves (Nov); Reykjavík Pride (Aug).

Safety & Driving

Volcanic activity isolated — no travel disruption. ILE does not offer self-drive Nov–Mar; privately guided only, with the right vehicles and expert guides.

To add: flight times & gateways to KEF · visa/currency/tipping/connectivity · travel-insurance guidance.

How ILE Works With Agents

Commission & Rates

Two pricing models. Payment terms and cancellation fees are standard across all agents. Commission rates are individual — your percentage is in your signed Cooperation Agreement, not a fixed ILE-wide number.

Option A — Net Pricing

ILE provides you with net rates. You set your own markup or commission to your guests. Your margin is entirely your own.

  • Full control over your sell price and margin.
  • Price breakdowns provided on request — some supplier rates may be aggregated (confidential).
  • White-label itineraries available — ILE branding removed on request.
Option B — Commissionable / White-Label

ILE quotes the trip with your commission built into the sell rate. You invoice ILE after the trip completes and ILE has received full payment — ILE pays within 30 days. Your commission rate is the percentage in your signed agreement.

  • Commission calculated on commissionable charges — excludes VAT, taxes, gratuities, third-party pass-throughs and merchant fees.
  • Commission paid within 30 days of your invoice, after trip completion.
  • Commission rate: individual per agent — your specific percentage is in your signed Cooperation Agreement. Not a standard ILE-wide figure.
Payment, Booking & Cancellation at a Glance

Booking flow

  • 30% deposit within 7 days of confirmation — non-refundable.
  • Balance due 45 days before arrival. Trips within 45 days: full payment on confirmation.
  • You pay ILE — even when collecting from guests. Flywire preferred.
  • Quotes valid 7 days. 2 revision rounds included per proposal.

Cancellation

42+ days before arrival30% / deposit
28–14 days50%
14 days–72 hours75%
Under 72 hours100%

What's agent-specific

  • Your commission % — individual per agent, set in your signed agreement. Check yours if unsure.
  • Net vs commissionable — selected per booking.
  • Published "from" prices per experience — contact your ILE representative.

The above reflects ILE's standard Agency Cooperation & Services Agreement. Full working terms — including confidentiality, data protection, liability, and non-circumvention — are detailed in the Working Terms section below and in your signed agreement.

Live Exchange Rates

Currency Converter

Use during planning and quoting conversations to give your client a reliable ballpark in their home currency. Rates update daily (ECB mid-market via open.er-api.com). ILE processes payments through Flywire, which locks in its own guaranteed rate at the moment your client initiates payment — typically 1–2% above mid-market. The actual amount your client pays will be confirmed on the Flywire payment page.

Loading rates…

1,000 ISK in major currencies

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How payment works

Once all services are confirmed, ILE's sales team generates a unique Flywire payment link for that booking and sends it to your client. The exact guaranteed rate in your client's currency is shown when they open the link — this is when the rate locks in.

Guest Resources

Before You Travel

Visa requirements, packing guide, Iceland essentials, seasons and the Northern Lights — guest-ready content in its own dedicated section.

Open Before You Travel
Visa & Entry
Entry rules by passport region, ETIAS update, Schengen essentials.
Packing Guide
Downloadable PDF — forward directly to guests. All seasons covered.
Seasons & Aurora
When to go, what to expect, and honest aurora guidance.

ILE Official Partner

66°North — Iceland's Outdoor Clothing Brand

Designed and proven in Iceland since 1926. Every ILE guide is outfitted exclusively in 66°North — and your guests can access the brand through ILE in ways that aren't available to the public.

66north.com
The Guide Uniform

Every ILE guide is dressed exclusively in 66°North — from GORE-TEX shell jackets to Polartec fleece mid-layers. The coordination is intentional: guests immediately recognise their team, and the clothing signals competence before a word is spoken. 66°North builds gear for Iceland's specific conditions, which is exactly why ILE chose them.

For your guests, it's also a subtle recommendation. When they ask "what's your guide wearing?" — you already have the answer.

The Private Store Opening

Through ILE's partnership with 66°North, we can arrange a private after-hours opening of the flagship Reykjavík store exclusively for your guests — before the city wakes up, or after it closes. No other shoppers. Personal styling, full collection, and the story of how the brand has dressed Iceland's most demanding outdoors professionals for a century.

For UHNW guests, this is not shopping — it is an experience with a purchase attached. Ask your ILE representative to include it in the itinerary.

ILE Exclusive · Not publicly available

Request via your ILE representative when building the itinerary.

How to pitch it

"In Iceland, the clothing your guides wear isn't a uniform — it's the same gear worn by the rescue teams and mountain professionals. ILE's guides are outfitted exclusively by 66°North, Iceland's most respected outdoor brand since 1926. If your guest wants to take a piece of that home, we can arrange a private store opening — just for your group, after hours."

Cooperation Agreement

Working Terms in Plain English

A clear summary of ILE's Agency Cooperation & Services Agreement. Full legal text is in your signed agreement.

Cooperation Agreement

Download, sign, and return to ILE to activate your agent account.

Download Return Signed Copy

How Proposals Work

  • Quotes valid 7 days from issue — availability and pricing may change after that.
  • 2 revision rounds included per proposal. Major redesigns or urgent turnarounds may carry a fee (confirmed in advance).
  • A Booking exists only when: Agent confirms in writing + ILE issues written confirmation + deposit received.
  • ILE targets 24-hour response on business days. Weekends and peak seasons may take longer.

What ILE Manages

  • ILE books all accommodation, guiding, transfers, and activities unless otherwise agreed in writing.
  • No self-drive Nov–Mar — ILE offers privately guided itineraries only in winter for safety reasons.
  • Self-drive trips in season may carry a planning fee — credited against the final balance at booking.
  • Aurora, wildlife, and weather are not guaranteed — ILE will always work to find alternatives.

Confidentiality & IP

  • All ILE Proposals and itineraries are ILE intellectual property — licensed to you for the relevant trip only.
  • Do not copy or reuse ILE itineraries for other clients without written consent.
  • Non-circumvention: 24 months after the last completed trip, you may not directly contract ILE-introduced suppliers to replicate a substantially similar trip.
  • Confidentiality obligations survive termination for 3 years (trade secrets: indefinitely).

Support & Communications

  • ILE support available 09:00–17:00 Icelandic time, Mon–Fri (excluding Icelandic public holidays).
  • Emergency after-hours support available during trips — fee applies (EUR/USD 40 / ISK 5,500 per call).
  • Do not copy guests into emails with ILE without prior written approval, unless operationally required.
  • Either party may terminate with 30 days' notice. Confirmed bookings continue under the Agreement.
  • ILE will provide destination briefing materials and conduct webinars or team sessions on request — your team's confidence selling Iceland is in ILE's interest too.

Partnership & Non-Exclusivity

  • This Agreement is non-exclusive and non-binding — you are free to work with other DMCs and operators at any time. No minimum volume is required.
  • ILE is a B2B company first. We build relationships to last — not to lock you in. Our goal is to be the partner you choose because of what we deliver, not because of contractual obligation.
  • Either party may exit with 30 days' notice. Confirmed bookings continue under the Agreement terms.

White-Label & Client Protection

  • When working white-label, provide ILE with your logo and brand assets before the trip. ILE operates under your identity throughout.
  • ILE staff will not identify as ILE to guests during a white-label trip. If asked, they describe themselves as your service partner or operations team.
  • Your clients stay yours. If a guest contacts ILE directly for future travel, ILE refers them back to you — no exceptions. This applies for 24 months after trip completion.
  • ILE will never knowingly develop a direct commercial relationship with guests you introduced.

Governed by the laws of Iceland. Disputes: District Court of Reykjavík (Héraðsdómur Reykjavíkur). This summary does not replace your signed Agreement — refer to the full document for legally binding terms.

Office Availability

Icelandic Public Holidays

ILE follows the Icelandic public holiday calendar. On these dates our offices are closed. A duty phone is available for genuine emergencies — not for routine enquiries. Guide assignments on public holidays carry a mandatory supplement in accordance with Icelandic labour law.

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Three things to note

Office closed. ILE's Reykjavík office is closed on all public holidays. Emails and enquiries are responded to on the next working day.

Duty phone only. Our emergency duty line is active for matters that genuinely cannot wait — guest safety, last-minute logistical crises. It is not a general enquiry line.

Holiday supplement. Guides working on Icelandic public holidays are entitled to a holiday pay supplement under Icelandic law. This supplement is passed through at cost and will be itemised in your quote if applicable.

2026

Jan 1 · Thu

New Year's Day / Nýársdagur

Apr 2 · Thu

Maundy Thursday / Skírdagur

Apr 3 · Fri

Good Friday / Föstudagurinn langi

Apr 5 · Sun

Easter Sunday / Páskadagur

Apr 6 · Mon

Easter Monday / Annar í páskum

Apr 23 · Thu

First Day of Summer / Sumardagurinn fyrsti

May 1 · Fri

Labour Day / Verkalýðsdagurinn

May 14 · Thu

Ascension Day / Uppstigningardagur

May 24 · Sun

Whit Sunday / Hvítasunnudagur

May 25 · Mon

Whit Monday / Annar í hvítasunnu

Jun 17 · Wed

National Day / Þjóðhátíðardagur

Aug 3 · Mon (+ weekend)

Commerce Day weekend / Verslunarmannahelgi

Dec 24 · Thu (from 13:00)

Christmas Eve / Aðfangadagur

Dec 25 · Fri

Christmas Day / Jóladagur

Dec 26 · Sat

Second Day of Christmas / Annar í jólum

Dec 31 · Thu (from 13:00)

New Year's Eve / Gamlársdagur

2027

Jan 1 · Fri

New Year's Day / Nýársdagur

Mar 25 · Thu

Maundy Thursday / Skírdagur

Mar 26 · Fri

Good Friday / Föstudagurinn langi

Mar 28 · Sun

Easter Sunday / Páskadagur

Mar 29 · Mon

Easter Monday / Annar í páskum

Apr 22 · Thu

First Day of Summer / Sumardagurinn fyrsti

May 1 · Sat

Labour Day / Verkalýðsdagurinn

May 6 · Thu

Ascension Day / Uppstigningardagur

May 16 · Sun

Whit Sunday / Hvítasunnudagur

May 17 · Mon

Whit Monday / Annar í hvítasunnu

Jun 17 · Thu

National Day / Þjóðhátíðardagur

Aug 2 · Mon (+ weekend)

Commerce Day weekend / Verslunarmannahelgi

Dec 24 · Fri (from 13:00)

Christmas Eve / Aðfangadagur

Dec 25 · Sat

Christmas Day / Jóladagur

Dec 26 · Sun

Second Day of Christmas / Annar í jólum

Dec 31 · Fri (from 13:00)

New Year's Eve / Gamlársdagur

If your own office is closed on a national holiday (Nordic or otherwise), let us know in advance so we can adjust our contact expectations during that period. ILE is happy to build lead time around your local calendar when planning proposals and confirmations.

Starting Points

Sample Itineraries

Three starting frameworks for briefing a client or building a first proposal. All itineraries are fully customisable — dates, pace, accommodation class, and activities.

7 Nights
Classic Iceland

Golden Circle · South Coast · Glacier · Jökulsárlón. The essential Iceland for first-time visitors — privately guided, well-paced, nothing rushed.

  • Private guide & vehicle throughout
  • 4–5 star properties
  • Customisable at every point
10 Nights
Complete Ring Road

Full circumnavigation — South, East Fjords, Akureyri, Snæfellsnes, back to Reykjavík. For guests who want to understand the whole country.

  • Internal flight option (Reykjavík–Akureyri)
  • Mix of design hotels & boutique properties
  • Can add Westfjords extension
5–14 Nights · Signature
Bespoke & Ultra-Luxury

Private estate, helicopter, salmon fishing, midnight Arctic Circle golf, chef dining — or any combination. Built entirely around the guest.

  • No template — starts with a blank page
  • ILE's full signature experience portfolio
  • Your ILE rep will co-design with you

Full itinerary catalogue — including detailed day-by-day programs — is available via TourWriter. Contact your ILE representative for access.

Get a Quote

Send Us a Brief

Everything ILE needs to come back with a tailor-made proposal within 24 hours. The more you tell us, the better the first draft.

Send via email to sales@ile.is

Copy the brief above and paste into your email — or call +354 470 8888 during business hours.

Partner Support

Training & Webinars

ILE runs regular open webinars for partner agencies and can arrange dedicated sessions for your team.

Quarterly Open Webinar

Seasonal updates, new experiences, and destination deep-dives. Open to all ILE partner agencies. Register via your ILE representative.

Bespoke Team Sessions

Private training for your team — structured around your client base. Online or in-person. Ask your ILE rep to arrange.

Direct ILE Support

Your ILE representative is available during business hours for any question — brief review, itinerary challenge, client situation.

Email the team

Business hours: 09:00–17:00 Iceland time, Monday–Friday (excluding Icelandic public holidays). After-hours emergency support available during active trips — EUR/USD 40 / ISK 5,500 per call.